This is usually due to the fact that concept art is allowed to be painted, complex, and hyper-detailed while in-game models have some restrictions. And honestly, a lot of the time, the concepts beat the final product. I personally love looking at concept art, it’s a great way to read the energy of the game development and see what the team really wanted to aim for. There’s something so alluring about looking at what could have been especially in regards to a well-established franchise. But the ones that do, are circulated around the web forever. Either due to the company’s privacy policy, or the designs were just too unique. So how do companies narrow down character ideas? Basically, they hire a bunch of concept artists and let them go crazy.īut a lot of these designs don’t ever see the light of day. With every idea under the sun having been done before, character artists have a heck of a time trying to design unique and fresh characters that’ll appeal to the widest audience. Designing video games requires a lot of work.

Halo marine concept art